Webpage analysis

Billboard Website Analysis

Billboard website follows the simple yet sophisticated aesthetic that its magazines adopts. Its monochrome style appeals to its target audience of young people who appear edgy and stylish. It has a bold white masthead layered over a black banner which immediately stands out to its audience. The site has a feature photo of music’s current artist and below it has multiple cover lines that appeal to its primary audience. The banner features many working hyperlinks to various pages; charts and top 100 being some examples. The website also features links to social media pages which is crucial to maintain an audience, this gives people a platform to comment om and keep up to date with music’s latest drama. Scrolling down the site there are different links to pages surrounding today’s current discussions such as pride month which allows readers to keep up to date with their favourite artists and the actions they are taking. Billboard has 11M Facebook likes and 7.8M Twitter followers, this shows the brand’s large identity and the vast audience they have.

Entertainment Weekly website Analysis

Entertainment Weekly’s website is also a very simple sit that has a hint of style and sophistication with its formal black fonts. With a few different featuring images, it showcases entertainment’s top stories. The magazine’s primary audience is young adults who like to keep up to date with entertainment of all kinds and this site allows them to access various types of entertainment such as film and tv. The website has much simpler approach to its physical magazine, however, this allows readers to easily navigate the site and find what they’re looking for. This site also has social media links to allow readers to follow news on various platforms and interact with it. EQ has 6.6M Twitter followers and 4.5M Facebook likes, this large social media audience reflects the brand’s ability to reach a maximum audience and shows how their detailed editions benefit their promotion.

TV Choice website Analysis

 TV choice has a primary audience of older people who enjoy tv such as soap operas and game shows, this magazine provides them with TV schedules and the latest gossip. The blue and red theme matches that of the physical magazine which makes it easily identifiable. The site features the current issue as well as other stories from the TV Choice awards and advertisements relating to the magazine. The site’s banner features links such as competitions and places to subscribe. This gives readers the chance to interact with the magazine and keep updated - with 6.9K likes on Facebook.