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Industry research

MAGAZINE INDUSTRY RESEARCH The Magazine P industry produces and distributes magazines in print and electronic format aimed at individuals, trades people and professionals. The industry’s two main sources of revenue come from print sales and advertising, both are falling due to the decline of print magazine sales. Online competition has deterred advertising agencies from this form of media. THE TOP 10 WORLDWIDE MAGAZINES: People Family Circle National Geographic Good Housekeeping Readers Digest Better Homes and Gardens Game Informer AARP The Magazine Awake! The Watchtower In the United Kingdom, a survey on the frequency of magazine reading found that a third of UK adults read print magazines either once a week or more often, whereas for digital magazines the same was true for 19 percent of respondents. Weekly TV magazines made up the largest share in UK print magazine market revenues, with TV Choice being the leading title based on print retail sales volume. The bes...

Audience Moodboard

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Magazine inpsiration

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Analysis of magazine covers

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Analysis of Billboard Magazine  Billboard is a US music magazine featuring the most popular of musicians. This issue of Billboard features two of music’s current stars, Demi Lovato and Joe Jonas. They are posed in a romantic/alluring position as Joe sits closely next to a standing Demi. This image is placed slightly to the right of the center to allow for space of for the masthead. This is a vibrant red colour in a simple, all lower-case font, which immediately catches a reader’s eye. Every edition of Billboard adopts the same style of masthead just varying in colour each time. This edition of Billboard follows a dark, mysterious colour scheme of dark purple and black which creates a sensual vibe which is confirmed by the style of photo posed by the singers. The large red title adds brightness to the cover and makes readers more likely to pick up the magazine. Overlapping the main image is the main cover line; this is a smaller, white font with a sophisticated font. ...